Process
Elevator pitch
An intentionally brief project pitch communicating the hook, form, audience, and reason to engage.
Inputs
- Approved creative material, production information, and the requirements for the task
Outputs
- A reviewed result with a clear owner, version, and downstream handoff
Handoffs
- The phrase describes brevity, not a literal elevator; it should open discussion rather than overpromise certainty.
In practice
The phrase describes brevity, not a literal elevator; it should open discussion rather than overpromise certainty.
Explore related entries
Related entries
Sources
- E-learning glossary — ScreenSkills
- High-end TV scripted production paperwork — ScreenSkills